“12 liters 1 min" (in Vietnamese: 12 lit 1 phut) is created for the client Windrock International under the Strategic PR Planning course at RMIT Vietnam. The campaign aims to raise public awareness about groundwater shortage issue in Hanoi and encourage people to save water through their daily activities.

 

Our campaign drew from 10 in-depths interview and 200 surveys which revealed that taking shower is one of the most water-consuming activities in daily life and people tend to take longer shower than recommended. Our strategy is to deliver viral content through multiple communication channels to motivate the target audience to take shorter shower.

 

“12 liters 1 min” was nominated the best project in the whole course and also chosen to be exhibited at Centre of Design & Communication showcase at RMIT Vietnam in 2016.