ELITE TALKS is an annual forum for young generation in Melbourne, Australia. The topic of ELITE TALKS 2017 is “Start up or Climb up”, looking at two different pathways for students after graduation. This year, we have the honour to welcome 4 industry guest speakers including Sheryl Thai - CEO of Cupcake Central.

 

Taking the role of the Content Leader, my job is to develop a content strategy to promote the event on both social media and offline platforms. I am in charge of running the official fanpage with more than 6000 followers and creating offline events to attract the audience. As part of our promotion campaign, we featured more than 100 international students in Melbourne revealing their future career aspiration.

 

Our effort resulted in more than 300 registrations and 200 participants at the event.