As part of the Influence & Impact in Public Relations course at RMIT Melbourne, I was tasked to create a communication campaign to promote the New Academic Street, a major rennovation project for RMIT City Campus.

 

I created 5 promotional materials include a social media release, an interview, an investigative article, a photo story and a viral video. The project is highly appreciated by my tutor. The investigative article where I explored how to choose a university in Melbourne was even selected to present to the client.

 

This project is definitely an unforgettable memory during my exchange journey in Melbourne.